will-kelly/sample-claude-skills-for-sales-and-marketing

Twenty-four Claude skills for B2B and B2G technology go-to-market teams, grouped into four sets: tech marketing, content marketing, content operations, and AI builds for sales teams.
None of them are "write me a blog post" skills. Claude can already do that. These handle the calls around the writing: whether a technical buyer will believe the copy, whether the proof is real, why the content engine is slow, whether an AI assistant can find and trust what you've published, and whether a proposed AI tool for the sales team is worth building at all.
Built by Will Kelly, content and AI workflow strategist and keen observer of the IT industry.
> About this repo: these are portfolio work samples. They show how I approach content, marketing and sales enablement problems, and how I turn that approach into AI tooling a team can run. They work if you install them, but they aren't a maintained product.
## Contents
The four sets
Where to start
What the skills have in common
How the sets connect
Install
Repo layout
Testing and helper scripts
About
License
## The four sets
### Tech marketing skills
tech-marketing-skills/ holds six skills for the work a product marketing or content team runs every month. Each one ships with evals and a packaged .skill file.
| Skill | What it does | Typical input | Output |
| technical-positioning | Builds a positioning and messaging framework for technical and economic buyers | Product docs, PRD, sales notes | Competitive alternatives, value pillars, persona messaging, proof gaps |
| launch-kit-builder | Sizes a release, then builds only the assets that tier deserves | Release notes, changelog, PRD | Tier call, blog post, email, social, sales one-pager, internal FAQ |
| competitive-battlecard | Builds a sourced, dated battlecard against a named competitor | Competitor name, win/loss notes | Two-screen battlecard with landmine questions and objection handling |
| sme-thought-leadership | Turns an engineer's knowledge into a bylined article in their voice | Transcript, call notes, or nothing (it writes the interview guide) | Draft, headlines, accuracy review table, editor pitch |
| customer-proof-story | Writes a case study and proof assets with every metric traced to its source | Customer interview or CSM notes | Case study, snippet, pull quotes, sales summary, approval package |
| technical-buyer-review | Reviews copy the way a skeptical engineer reads it | Any marketing copy | Scored review with line-level rewrites |
Two unedited sample runs live in tech-marketing-skills/examples/.
### Content marketing skills
content-marketing-skills/ holds five skills, each one a judgment call I made by hand for years before writing it down well enough for a model to make it too.
| Skill | What it does | Where the judgment comes from |
| federal-buyer-translator | Rewrites commercial tech marketing for federal buyers and flags claims procurement, security or legal reviewers can't use | Years inside a federal systems integrator |
| vendor-theater-detector | Scores DevOps, cloud-native and security copy for the claims practitioners dismiss on sight | Writing for and about security and container tooling vendors |