S
stefanoskarakasis/Product-Marketing-Skills
Product Marketing skills for Claude Code and AI agents: agentic skills, commands, and plugins for Claude Code…
在 GitHub 查看 ↗链接已于 2026-11-12 核查 · HTTP 200 · 打开的是厂商自己的官网
安装与配置
客户端配置（取自该仓库的安装命令）
{
"mcpServers": {
"stefanoskarakasis-product-marketing-skil": {
"command": "npx",
"args": ["skills"]
}
}
}解析自我们于 2026-10-27 抓取的该仓库 README；我们未执行过。
command/args 来自仓库写明的安装命令；不确定时请以该项目 README 为准。
VS Code（.vscode/mcp.json —— 键名是 servers）
{
"servers": {
"stefanoskarakasis-product-marketing-skil": {
"command": "npx",
"args": ["skills"]
}
}
}VS Code 顶层键是 <code>servers</code>，其余与上面那份相同。
Claude Code（命令行）
claude mcp add --transport stdio stefanoskarakasis-product-marketing-skil -- npx skills
Claude Code 不收 JSON 文件，用这条命令直接加。
配置项的键名以你的客户端为准：客户端与 CLI
- ★ 数取值
- 13 ★ · stefanoskarakasis/Product-Marketing-Skills · 取自 GitHub 搜索 API · （2026-11-13 20:00:50 核对）
- 来源明细
- 从该仓库的 GitHub 页面直接读取 · 条目类型：开源项目
- 收录与活跃
- 收录于 2026-10-27 · 最近见到 2026-11-14 · 共见到 20 次 · 被 1 个来源列出
- 评分构成
- 综合分 103 · 13 ★ · 1 个来源 · repo
- 安装
npx skills
常见问题（答案都来自我们的记录）
怎么安装？
该仓库给出的安装命令是
npx skills。我们的记录里它是仓库自己提供的；不保证在你的客户端上直接可用。它适合谁 / 用来做什么？
我们把它归在这些标签下: Agent 技能、AI Agent。标签来自条目自身，不是我们强加的分类。
谁维护它、还在更新吗？
仓库
stefanoskarakasis/Product-Marketing-Skills；我们收录于 2026-10-27；最近见到 2026-11-14。这里没有"官方认证"或"质量评级"——我们只记录来源与时间。# Product Marketing Skills for AI Agents
以下摘录自该仓库的 README（片段） · 在 GitHub 读完整 README →
Positioning, competitive intelligence, GTM strategy and launch planning for B2B SaaS product marketers. Build your company brain once; every skill reads it, so you stop re-explaining your product in every chat.
Built for PMMs, product marketing leaders and GTM operators. Runs in Claude Code and Claude; the skills are plain SKILL.md files, so the same install works in other agents that support them. Built by Stefanos Karakasis.
Contributions welcome! Found a way to improve a skill or have a new one to add? open a PR.
Run into a problem or have a question? open an issue.
## Install in 60 seconds
bash
# Any supported agent (recommended): pick skills interactively
npx skills add stefanoskarakasis/Product-Marketing-Skills
# Claude Code only, no prompts
npx skills add stefanoskarakasis/Product-Marketing-Skills -a claude-code
Then run product-marketing-context first. It interviews you for about 15 minutes and writes /foundation/brain.md. Everything else builds on it. No time? Open examples/ to see a finished brain and five prompts to try.
Prefer the plugin marketplace? See Installation below.
## Why a brain?
The problem: every time you ask an AI agent for positioning, battlecards or a brief, you re-explain your company. By the fifth conversation you're copy-pasting from old chats.
The fix: product-marketing-context builds one document, /foundation/brain.md: product, ICP, alternatives, positioning, voice, market context and proof points. Every other skill reads it before producing anything. One brain covers one product; for several product lines, keep one folder and one brain per product.
## Start here: pick by job
Nine plugins, grouped by the work you do. Install product-marketing-context first; add the rest as you need them.
| I need to… | Start with | Plugin |
| Build my brain | product-marketing-context | product-marketing-context |
| Define who we sell to and why we win | ideal-customer-profile, alternatives-map | pmm-positioning |
| Write positioning and messaging | positioning-messaging, message-house | pmm-positioning |
| Hand Sales a messaging playbook | product-messaging-playbook | pmm-positioning |
| Pick a first segment and plan a launch | beachhead-segment, go-to-market-strategy | pmm-go-to-market |
| Beat a competitor in a live deal | competitive-battlecard | pmm-competitive-intelligence |
| Profile a competitor | competitive-profile, competitor-deep-dive | pmm-competitive-intelligence |
| Answer competitor questions in Slack | competitive-profile | pmm-competitive-intelligence |
| Brief the CEO, CRO or board on competitors every week | competitive-briefing | pmm-competitive-intelligence |
| Send GTM leaders one weekly industry newsletter | industry-newsletter | pmm-competitive-intelligence |
| Know what changed around my product this week | signal-monitor | pmm-intelligence |
| Run the PMM job: OKRs, retros, pre-mortems | pmm-okrs, retro, pre-mortem | pmm-execution |
| Generate and measure growth ideas | experiment-ideas, pmm-metrics | pmm-growth |
| Write customer stories | customer-stories | pmm-growth |
| Draft content, briefs, resumes | writing-assistant, gaccs-brief | pmm-toolkit |
| Keep my skills sharp | meta-review, meta-learn | pmm-meta |
Built for PMMs, product marketing leaders and GTM operators. Runs in Claude Code and Claude; the skills are plain SKILL.md files, so the same install works in other agents that support them. Built by Stefanos Karakasis.
Contributions welcome! Found a way to improve a skill or have a new one to add? open a PR.
Run into a problem or have a question? open an issue.
## Install in 60 seconds
bash
# Any supported agent (recommended): pick skills interactively
npx skills add stefanoskarakasis/Product-Marketing-Skills
# Claude Code only, no prompts
npx skills add stefanoskarakasis/Product-Marketing-Skills -a claude-code
Then run product-marketing-context first. It interviews you for about 15 minutes and writes /foundation/brain.md. Everything else builds on it. No time? Open examples/ to see a finished brain and five prompts to try.
Prefer the plugin marketplace? See Installation below.
## Why a brain?
The problem: every time you ask an AI agent for positioning, battlecards or a brief, you re-explain your company. By the fifth conversation you're copy-pasting from old chats.
The fix: product-marketing-context builds one document, /foundation/brain.md: product, ICP, alternatives, positioning, voice, market context and proof points. Every other skill reads it before producing anything. One brain covers one product; for several product lines, keep one folder and one brain per product.
## Start here: pick by job
Nine plugins, grouped by the work you do. Install product-marketing-context first; add the rest as you need them.
| I need to… | Start with | Plugin |
| Build my brain | product-marketing-context | product-marketing-context |
| Define who we sell to and why we win | ideal-customer-profile, alternatives-map | pmm-positioning |
| Write positioning and messaging | positioning-messaging, message-house | pmm-positioning |
| Hand Sales a messaging playbook | product-messaging-playbook | pmm-positioning |
| Pick a first segment and plan a launch | beachhead-segment, go-to-market-strategy | pmm-go-to-market |
| Beat a competitor in a live deal | competitive-battlecard | pmm-competitive-intelligence |
| Profile a competitor | competitive-profile, competitor-deep-dive | pmm-competitive-intelligence |
| Answer competitor questions in Slack | competitive-profile | pmm-competitive-intelligence |
| Brief the CEO, CRO or board on competitors every week | competitive-briefing | pmm-competitive-intelligence |
| Send GTM leaders one weekly industry newsletter | industry-newsletter | pmm-competitive-intelligence |
| Know what changed around my product this week | signal-monitor | pmm-intelligence |
| Run the PMM job: OKRs, retros, pre-mortems | pmm-okrs, retro, pre-mortem | pmm-execution |
| Generate and measure growth ideas | experiment-ideas, pmm-metrics | pmm-growth |
| Write customer stories | customer-stories | pmm-growth |
| Draft content, briefs, resumes | writing-assistant, gaccs-brief | pmm-toolkit |
| Keep my skills sharp | meta-review, meta-learn | pmm-meta |
收录徽章（可选）
想把收录标记放进 README 就复制这行，可选，不影响收录。
[](https://anclum.com/zh/s/stefanoskarakasis-product-marketing-skills/)
- 来源
- github · https://github.com/stefanoskarakasis/Product-Marketing-Skills
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