houtini-ai/seo-audit

A technical SEO audit you can hold a conversation with - built from your own Search Console data and a live crawl of your site, run inside Claude.
Almost every technical SEO audit I've been handed in twenty years is a crawler's opinion, and a crawler only ever sees half the picture. It tells you what your site says. It has nothing to say about what Google did about it: which queries you rank for, which pages earn the impressions, where the clicks land.
This one brings the other half. SEO Audit Console runs inside Claude, pulls your Google Search Console history, crawls your site properly, and joins the two so every finding carries the traffic at stake. A hundred and eleven checks, ranked by the clicks the fix could recover rather than how alarming the check sounds, and it writes the fix for you: the 301 rule, the JSON-LD, the internal links. The core audit needs nothing but your own Search Console; DataForSEO and Majestic slot in later, when your questions grow into competitors and link building. Your data stays on your machine.
Built by Houtini. We build automation for the grunt work of digital marketing - the data collection, the crawling, the merging, the checking - so your team's time goes on the thinking, the strategy and the client work that needs a human. This plugin is that idea applied to the technical SEO audit.
> New to MCPs, or not sure where to start? The Getting started guide takes you from a completely fresh machine (no Node, no Git, never heard of a service account) to your first audit - every step screenshotted, including the one everyone misses. Ten minutes, honestly.
console
you › run an SEO audit on mysite.com
⣾ search console 1.8M rows synced (19s - incremental)
⣾ crawl 868 pages · HTTP/2 · robots-polite · 8 parallel
⣾ link graph internal PageRank · click depth · in-degree
✓ 143 checks · 220 findings · ranked by expected clicks per dev-hour
#1 CTR far below position-expected /pricing XL
#2 Page losing clicks (trend) site-wide XL
#3 Keyword cannibalisation "project management app" L
#4 Robots-blocked page earning traffic /category/guides L
you › generate the fix for #1 ▍
## Quick start
It's on npm, so there's nothing to clone or build. You need Node.js 20 or newer and a Search Console property you own.
Claude Desktop - add this to claudedesktopconfig.json, then restart Claude:
json
"mcpServers": {
"seo-audit-console": {
"command": "npx",
"args": ["-y", "@houtini/seo-audit-console"],
"env": {
"GOOGLEAPPLICATIONCREDENTIALS": "C:/path/to/service-account.json",
"DATAFORSEOUSERNAME": "",
"DATAFORSEOPASSWORD": "",
"MAJESTICAPIKEY": "",
"CRUXAPIKEY": ""
The first line is required. The others are optional: paste your key between the quotes, or leave them empty to switch the tier off. DataForSEO and Majestic are paid tiers; CRUXAPIKEY is field Core Web Vitals from a free Google API key restricted to the Chrome UX Report API. Empty means off. Template text such as your-key-here, or changeme is treated as empty too, and the server's log says so in one line (e.g. MAJESTICAPIKEY looks like a placeholder; Majestic tier disabled.), so a tier you expected that stays off is worth a look at the log.