Ekko237/copy-studio

A Claude Code and Codex skill. It runs one marketing-copy job through five stages — strategy, framework, draft, polish, and de-AI — stopping at a gate for your approval after each stage, with an optional sixth stage to localize the approved copy into the channel's language.
中文说明
You give it a job (here, the hero copy for mealow.app) and it asks you to pick a direction before writing anything.
After each stage it stops and waits for your OK.
The finished copy, polished and de-AI'd.
From a real run on mealow.app hero copy. Replies at each stop were typed by hand; some lines trimmed.
It orchestrates five existing skills. It does not replace them.
| Stage | Skill | What it produces |
| 1. Strategy | brainstorming | goal, target user, pains, desires, and a result-oriented value proposition |
| 2. Framework | writing-plans | block-by-block structure, each block tied to a pain or desire |
| 3. Draft | copywriting | the real copy, in the shape of the channel's recipe |
| 4. Polish | copy-editing | a line-by-line edit |
| 5. De-AI | humanizer | AI tells removed, voice matched, final deliverable |
| 6. Localize (optional) | your localization skill | the approved master in the channel's language |
Those five skills are not in this repo. See Dependencies.
It keeps one strategy from Stage 1 to the end, and waits for your sign-off between stages.
## Why the stops matter
The failure this skill is built to prevent: an assistant hands you a strategy, a framework, and a finished draft in one message. It has already chosen the angle, before you can steer it. Copy Studio blocks that. The turn that proposes the direction contains no candidate copy. That stop has no exceptions. Even a one-line comment reply gets two stops across two turns: direction first, finished copy second.
A small job uses fewer turns, but still runs every stage. A raw Stage 3 draft is not the deliverable.
## What a run looks like
A small job stops once before any copy exists, then once more on the finished piece. The transcript below shows that flow. Northwind Kettle is a placeholder, not a real brand. The fact base has no price, no customer count, and no awards, so the draft has none either.
Transcript
text
You
/copy-studio an Instagram caption for the spring kettle.
Someone outfitting a one-person kitchen. The plastic lid on their
current kettle slips when they pour. They want a kettle they can
leave on the table.
Fact base (placeholder only):
Product: Northwind Kettle, an enamel kettle with a wooden handle
URL: https://example.invalid/kettle
Price, ratings, awards, customer counts: none recorded
Copy Studio
Stage 0 · Intake
Copy type: social promo caption (Instagram)
Asset and goal: one caption for the spring kettle
Size: small job. Two gates, in two turns
Channel language: English, so Stage 6 does not run
Grounding: claims trace to the fact base above; gaps stay TBD
Stage 1 · Strategy · brainstorming
Goal: acquisition
Target user: someone outfitting a one-person kitchen
Pain: the plastic lid on their current kettle slips when they pour
Desire: a kettle they can leave on the table
Value proposition: an enamel kettle with a wooden handle
The pain and the desire are the ones you supplied at intake.