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Build a Coze agent: step by step

A walkthrough of the China edition (coze.cn): register, create a bot, write the persona, add a knowledge base and publish. Each step says where to click.

Before you start

China edition: coze.cn, sign up with a phone number. The free credits are enough for a first bot. Decide one sentence first: who this bot helps and what problem it solves — the persona and knowledge base follow from it.

Steps you can follow

  1. Register / sign in: open coze.cn → phone login → enter the workspace.
  2. Create a bot: workspace → “Create Bot” → name and description → open the editor.
  3. Write the persona: in “Persona & reply logic”, write the role, tone and boundaries. For variables use {{topic}} and define the same name under “Variables”, or the value is empty after publishing.
  4. Add plugins / workflows: search the plugin list (web search, browser, images), enable what you need; chain multi-step logic in a workflow and call it from the bot.
  5. Attach a knowledge base: “Knowledge base” → create → upload PDF/Word/web pages → auto-chunk → back in the bot, “Add knowledge base”; use retrieval testing with real questions to see whether the right passages come back.
  6. Debug: chat in the preview pane; open the debug trace to confirm plugins and the knowledge base are actually called, not hallucinated.
  7. Publish: “Publish” → choose a channel (WeChat official account, Feishu, web, Doubao…) → fill the channel details → submit for review; connect the channel after approval.

Three common traps

  • Prompt and variables disagree: {{topic}} in the prompt but no variable with that name — the value is empty after publishing.
  • Knowledge retrieval is off: chunks too large or too small hurt recall; tune with retrieval testing before publishing.
  • Publishing review: WeChat and Feishu channels have qualification and content review; a personal account can only do so much. Get the web channel working first.

Free quota and alternatives

Free credits, call quotas and channel limits follow coze.cn's current terms. For more complex workflows or private deployment, see the other agent platforms: AI agents (140) → · Browse by scenario →

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