S
stefanoskarakasis/Product-Marketing-Skills
Product Marketing skills for Claude Code and AI agents: agentic skills, commands, and plugins for Claude Code…
View on GitHub ↗Link checked 2026-11-12 · HTTP 200 · opens the vendor's own site
Install & config
Client config (built from the install command this repo gives)
{
"mcpServers": {
"stefanoskarakasis-product-marketing-skil": {
"command": "npx",
"args": ["skills"]
}
}
}Parsed from the README we fetched on 2026-10-27; we have not executed it.
command/args come from the install command the repository states. When it is ambiguous, the project README wins.
VS Code (.vscode/mcp.json - the key is servers)
{
"servers": {
"stefanoskarakasis-product-marketing-skil": {
"command": "npx",
"args": ["skills"]
}
}
}Same server, but VS Code keeps it under <code>servers</code>.
Claude Code (command line)
claude mcp add --transport stdio stefanoskarakasis-product-marketing-skil -- npx skills
Claude Code does not read a config file; add the server with this command.
Key names differ by client: Clients & CLI
- Star count
- 13 ★ · stefanoskarakasis/Product-Marketing-Skills · read from the GitHub search API · (checked 2026-11-13 20:00:50)
- Source
- read directly from its GitHub page · type: open-source project
- Harvest history
- first seen 2026-10-27 · last seen 2026-11-14 · seen 20× · listed by 1 sources
- Score
- score 103 · 13 ★ · 1 sources · repo
- Install
npx skills
FAQ (answers come from our records)
How do I install it?
The repository provides this install command:
npx skills. It comes from the repository itself; we cannot guarantee it runs as-is in your client.Who is it for?
We filed it under these tags: Agent 技能, AI Agent. The tags come from the entry itself, not a taxonomy we imposed.
Who maintains it?
repository
stefanoskarakasis/Product-Marketing-Skills；first catalogued 2026-10-27；last seen 2026-11-14。There is no official certification or quality rating here — we record sources and dates only.# Product Marketing Skills for AI Agents
以下摘录自该仓库的 README（片段） · 在 GitHub 读完整 README →
Positioning, competitive intelligence, GTM strategy and launch planning for B2B SaaS product marketers. Build your company brain once; every skill reads it, so you stop re-explaining your product in every chat.
Built for PMMs, product marketing leaders and GTM operators. Runs in Claude Code and Claude; the skills are plain SKILL.md files, so the same install works in other agents that support them. Built by Stefanos Karakasis.
Contributions welcome! Found a way to improve a skill or have a new one to add? open a PR.
Run into a problem or have a question? open an issue.
## Install in 60 seconds
bash
# Any supported agent (recommended): pick skills interactively
npx skills add stefanoskarakasis/Product-Marketing-Skills
# Claude Code only, no prompts
npx skills add stefanoskarakasis/Product-Marketing-Skills -a claude-code
Then run product-marketing-context first. It interviews you for about 15 minutes and writes /foundation/brain.md. Everything else builds on it. No time? Open examples/ to see a finished brain and five prompts to try.
Prefer the plugin marketplace? See Installation below.
## Why a brain?
The problem: every time you ask an AI agent for positioning, battlecards or a brief, you re-explain your company. By the fifth conversation you're copy-pasting from old chats.
The fix: product-marketing-context builds one document, /foundation/brain.md: product, ICP, alternatives, positioning, voice, market context and proof points. Every other skill reads it before producing anything. One brain covers one product; for several product lines, keep one folder and one brain per product.
## Start here: pick by job
Nine plugins, grouped by the work you do. Install product-marketing-context first; add the rest as you need them.
| I need to… | Start with | Plugin |
| Build my brain | product-marketing-context | product-marketing-context |
| Define who we sell to and why we win | ideal-customer-profile, alternatives-map | pmm-positioning |
| Write positioning and messaging | positioning-messaging, message-house | pmm-positioning |
| Hand Sales a messaging playbook | product-messaging-playbook | pmm-positioning |
| Pick a first segment and plan a launch | beachhead-segment, go-to-market-strategy | pmm-go-to-market |
| Beat a competitor in a live deal | competitive-battlecard | pmm-competitive-intelligence |
| Profile a competitor | competitive-profile, competitor-deep-dive | pmm-competitive-intelligence |
| Answer competitor questions in Slack | competitive-profile | pmm-competitive-intelligence |
| Brief the CEO, CRO or board on competitors every week | competitive-briefing | pmm-competitive-intelligence |
| Send GTM leaders one weekly industry newsletter | industry-newsletter | pmm-competitive-intelligence |
| Know what changed around my product this week | signal-monitor | pmm-intelligence |
| Run the PMM job: OKRs, retros, pre-mortems | pmm-okrs, retro, pre-mortem | pmm-execution |
| Generate and measure growth ideas | experiment-ideas, pmm-metrics | pmm-growth |
| Write customer stories | customer-stories | pmm-growth |
| Draft content, briefs, resumes | writing-assistant, gaccs-brief | pmm-toolkit |
| Keep my skills sharp | meta-review, meta-learn | pmm-meta |
Built for PMMs, product marketing leaders and GTM operators. Runs in Claude Code and Claude; the skills are plain SKILL.md files, so the same install works in other agents that support them. Built by Stefanos Karakasis.
Contributions welcome! Found a way to improve a skill or have a new one to add? open a PR.
Run into a problem or have a question? open an issue.
## Install in 60 seconds
bash
# Any supported agent (recommended): pick skills interactively
npx skills add stefanoskarakasis/Product-Marketing-Skills
# Claude Code only, no prompts
npx skills add stefanoskarakasis/Product-Marketing-Skills -a claude-code
Then run product-marketing-context first. It interviews you for about 15 minutes and writes /foundation/brain.md. Everything else builds on it. No time? Open examples/ to see a finished brain and five prompts to try.
Prefer the plugin marketplace? See Installation below.
## Why a brain?
The problem: every time you ask an AI agent for positioning, battlecards or a brief, you re-explain your company. By the fifth conversation you're copy-pasting from old chats.
The fix: product-marketing-context builds one document, /foundation/brain.md: product, ICP, alternatives, positioning, voice, market context and proof points. Every other skill reads it before producing anything. One brain covers one product; for several product lines, keep one folder and one brain per product.
## Start here: pick by job
Nine plugins, grouped by the work you do. Install product-marketing-context first; add the rest as you need them.
| I need to… | Start with | Plugin |
| Build my brain | product-marketing-context | product-marketing-context |
| Define who we sell to and why we win | ideal-customer-profile, alternatives-map | pmm-positioning |
| Write positioning and messaging | positioning-messaging, message-house | pmm-positioning |
| Hand Sales a messaging playbook | product-messaging-playbook | pmm-positioning |
| Pick a first segment and plan a launch | beachhead-segment, go-to-market-strategy | pmm-go-to-market |
| Beat a competitor in a live deal | competitive-battlecard | pmm-competitive-intelligence |
| Profile a competitor | competitive-profile, competitor-deep-dive | pmm-competitive-intelligence |
| Answer competitor questions in Slack | competitive-profile | pmm-competitive-intelligence |
| Brief the CEO, CRO or board on competitors every week | competitive-briefing | pmm-competitive-intelligence |
| Send GTM leaders one weekly industry newsletter | industry-newsletter | pmm-competitive-intelligence |
| Know what changed around my product this week | signal-monitor | pmm-intelligence |
| Run the PMM job: OKRs, retros, pre-mortems | pmm-okrs, retro, pre-mortem | pmm-execution |
| Generate and measure growth ideas | experiment-ideas, pmm-metrics | pmm-growth |
| Write customer stories | customer-stories | pmm-growth |
| Draft content, briefs, resumes | writing-assistant, gaccs-brief | pmm-toolkit |
| Keep my skills sharp | meta-review, meta-learn | pmm-meta |
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- Source
- github · https://github.com/stefanoskarakasis/Product-Marketing-Skills
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