shaunaleebrennan/shauna-ai-portfolio

Product Marketing Leader Dublin, Ireland
Portfolio · View CV (PDF) · LinkedIn · GitHub · Email
I make complex AI clear—and commercially useful. I lead positioning, category strategy, and go-to-market for enterprise AI and agentic products, turning technical depth into narratives buyers understand, sellers can use, and teams can build around.
Across 10 years in start-up, scale-up, acquisition, and global enterprise environments, I have built a product marketing function, led portfolio positioning, and translated complex product architecture into clear buyer narratives and go-to-market systems. I also build with the technologies reshaping product development, so my technical point of view comes from applied work—not observation.
## Executive snapshot
Built and led Product Marketing 0→5 — founding PMM, then Senior PMM and Lead PMM, and more recently Acting Head of Product Marketing. Contribute to executive planning and coach the team through change.
Lead enterprise AI portfolio GTM — positioning, launches, pricing and packaging, analyst strategy, competitive intelligence, and seller enablement across Workvivo HQ, HQ Agent, and Seer.
Expanded analyst and competitive intelligence — took ownership of analyst relations when its dedicated lead departed; scaled relationships and market coverage, and secured invitations to new Forrester Wave evaluations. Replaced Klue with the agentic Steve AI system integrated with seller tools.
Built AI-powered PMM systems — led Messaging as Code, with an HQ Agent pilot linked to the sales enablement agent; the wider rollout remains planned.
Worked through scale and acquisition — during my tenure, Workvivo grew from approximately $10M to more than $100M ARR, reached 9 million users, and became part of Zoom. The latest approved CV records the company journey beyond $110M ARR; the linked announcement verifies the earlier $100M milestone. These are company milestones, not outcomes attributed to me alone.
## Selected work
### Workvivo HQ
Positioning · Category · Launch — I led the positioning work behind Workvivo’s shift from an Employee Experience Platform towards an AI-powered digital HQ for every employee, then carried that strategy into messaging architecture, analyst framing, launch, GTM kits and Sales enablement.
### Messaging as Code
Messaging · Workflow design · AI implementation — I owned the project, wrote the messaging with PMM-team support, and defined the content model and approval workflow. Testing led me from GitHub to an in-house system using Zoom agents and Canvas. The HQ Agent messaging pilot is complete and connected to the sales enablement agent, with positive feedback so far.
### HQ Agent
Agentic AI · Trust · Packaging — Turning enterprise search, grounded answers and supported action into a clear commercial progression: SEARCH → ANSWER → ACTION. I led product and portfolio positioning and seller enablement, and co-developed pricing and packaging with the Revenue leader.
### AI Product Strategy
Applied learning · Agents · Workflow design — Combining Product School courses in AI product strategy, agentic workflows and go-to-market with self-guided building, testing and iteration. Practical work includes this portfolio agent, IT Pressure Test and reusable research, synthesis and competitive workflows.